Released on May the Fourth, a date celebrated by Star Wars fans worldwide, the ad captures the spirit of the beloved franchise with a humorous twist featuring Boba Fett.
In the commercial, viewers follow a Boba Fett cosplayer who uses his iPhone 15 to rendezvous with fellow Mandalorian enthusiasts. His journey starts at home and takes him to a Boba tea shop—nodding to his namesake—before he navigates a bus ride and encounters a family dressed as Jawas.
The highlight of the ad is the Find My app's enhanced Precision Finding tool, which Boba Fett uses to locate his friends amidst a bustling crowd. This feature, previously introduced with Apple's AirTag for locating objects, has been impressively expanded in the iPhone 15 to include finding people.
The ad cleverly integrates various Star Wars references, such as an R2-D2 cameo and a cat named Leia, enhancing the thematic joy for fans. It also tips a hat to the 501st Legion, known for its Star Wars cosplay, particularly of Imperial forces and Mandalorians.
Concluding with a playful nodding dance among the group, the commercial emphasizes the tagline "Find your friends," illustrating how technology can bring people together, even in the densest of crowds.
This clever promotional spot not only highlights the iPhone 15's capabilities but also taps into the cultural phenomenon of Star Wars, making it a hit both as a tech showcase and a fan tribute.
